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The Importance of Enhancing Customer Experience for MVNO Success

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With over a thousand MVNOs operational across the world, it would seem that everything is going well for them but it is not the case. As voice and data services get marginalized, MVNOs are entering into a new telecom universe where competition is at its apotheosis. Nowadays, coming up with cheaper or more attractive offerings doesn’t work its magic every time as there are many competitors ready to pull down their charges to match your price. Customer Experience: The Equalizing Force Just as traditional telecom services are losing their efficacy in swaying customer interest, customer experience alone has become the key differentiator between success and failure of telcos. MVNOs that understand its importance can still thrive in the current state of the industry. Good customer experience directly leads to better customer retention. Also, it provides the added advantage of word of mouth publicity as satisfied customers become promoters of your brand. How MVNOs can Improve Cus